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About Us

Based in San Diego, CA, CEP invests in B2B software companies in the U.S. and Canada.

Programming Console

Investment Criteria

Business Types:



Growth Rate:


Capital Efficiency:

Deal Size:

Deal Profiles:

B2B software & software-enabled services

United States & Canada

$3M - 10M


85%+ Gross; 100%+ Net

Lightly funded or bootstrapped

$5M - 10M

Minority (primary/secondary), lead/follow

Where Does "Early Growth Equity" Fit in the  Private Capital Landscape?

Early Growth Equity Landscape.png

Venture Capital

  • Focused on hypergrowth, huge TAM opportunities that need massive outcomes. 

  • High loss ratio funds with ~30 portcos that put most founders' and employees' equity at risk ("Power Law").

Early Growth Equity

  • Appropriately sized checks in businesses that have mostly de-risked product-market fit. 

  • Provides founders optionality to scale to an exit where everybody wins - or go for something bigger down the road.

Growth Equity

  • Like Early Growth Equity, not investing with a "binary outcome" mentality.

  • However, these firms struggle to work with companies beneath $10M ARR as their large funds have minimum check sizes of $15M+.

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